PNC Financial Services Group recently announced plans to extend their program PNC Grow Up Great. Launched in 2004, the program has benefitted the early childhood education of over 1 million children.

In the eight years since its inception, the program has already spent more than the $100 million it committed to spend in ten. PNC plans to allocate another $250 million in funds– enough to ensure another decade of the program.

Jim Rohr, PNC chairman and chief executive officer, recently told the Pittsburgh Post-Gazette that the company “wondered a decade ago whether the company could best serve society by focusing funding in one particular area of need.” Says Rohr, “We settled on early childhood education and based our decision on studies that showed that for every dollar you spend on early childhood education, society saves $16 in rehabilitation, incarceration and welfare. There was a need.”

Grow Up Great benefits early childhood education in more ways than one. From teaching monetary math through programming on Sesame Street, to providing professional development opportunities for teachers, to funding science programs to children in underserved neighborhoods, Grow Up Great makes a big impact on the lives of the children it serves. The coming years will see a continuation of these successful efforts, as well as new endeavors including a focus on social media and other new technologies.

For more information and for a video explaining the past and future of Grow Up Great, visit pnc.com.